WHO...
Has someone taken responsibility for the content of this Web site?
-Yes, Lyle Zapato.
Can you contact the company or author through a real world postal address or phone number?
-Yes. If you scroll to the bottom of the home page, there is a link to Lyle Zapato's personal page, and his postal address is given there.
Are there any links to in-depth information about the author or organization?
-Yes. If you click on the link mentioned above, which takes you to zapatopi.net, and look under FAQ, there is a link that takes you to a page full of information about the author. It includes everything from the year he was born to his political and religious standpoints and so on.
WHAT...
Is emotion used as a means of persuasion?
-Definitely. The heading on the website reads, "Help Save The Endangered Pacific Northwest Tree Octopus From Extinction!", with the words "endangered" and "extinction" in bold, red font and all caps. It's clear what his reason for making the site was, and what he wants you to do after reading the information.
Does the site clearly state the topics that it intends to address?
-Yes. The first four paragraphs on the homepage are all about the animal, with other sections telling the reader how the animal became extinct and how it can be helped.
Does the Web site offer a list of further in-depth resources or links to such resources?
-Yes. There are at least ten other sites listed.
WHERE...
Is it important that the information you're looking for be absolutely current?
-Not necessarily. Unless something drastic has been done, the animal is most likely still extinct. However, the information given is absolutely current, as the website was just updated today.
Is a reference date provided to show when the material was put online, or when it was last updated?
-Yes. The site was created on August 9, 2009, and was last updated today.
Do the links work?
-Yes.
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